Localpoint - Powering local and regional publishing
Localpoint's mission is to help local and regional newspapers with the evolution from print to digital by endorsing the very latest technology and strategic innovation.
Localpoint is, however, not a mere provider of technology. The company uses technology as a means to directly create new revenue streams for its customers. LocalPoint platform has been generating significant additional revenues for local publishers through a system that automatically "reads" and re-processes local print advertisements and print articles from the PDF versions of the newspaper in order to re-purpose such advertising for digital channels. Using principles of machine learning, LocalPoint Fusion recognizes advertising from the printed page, enriches such ads with automatically extracted data (eg dates, URLs, email addresses, phone numbers, map locations), and then re-publishes them on various digital channels operated by the newspaper, including web, mobile, tablet, and out-of-home TV.